Clients On Demand (COD) is one of the most successful business coaching companies on the planet. Their goal is to reach $100 million dollars in annual revenue within the next decade.
Before working with Quantum, Clients On Demand tried many different scaling methods, but no matter how many pivots they made they couldn’t cross the $5M mark.
By having Quantum reposition and rebrand Clients On Demand as the premium solution, they stopped attracting the wrong prospects and started enrolling highly experienced and affluent professionals who were ready to scale their businesses.
During our multi-year relationship, Quantum has played a vital part in COD’s astronomical growth from $3M/year to now over $15M/year in revenue. With an established premium brand based on trust and authority positioning, COD is well on their way to $100 million dollars.
Before working with Quantum, COD’s brand was disjointed and uninspiring. COD had limited market trust and authority positioning, and they were struggling to attract the right kind of leads. COD was in need of a complete overhaul of their brand strategy, vision, and visual identity. (Below are some screenshots of COD’s website before working with Quantum)
Quantum Code, which is our in-depth strategic process of business and market analysis, crystalized and differentiated the true essence of COD’s culture, value, voice, positioning, messaging and visual identity.
The result of our intensive strategic work is COD’s Brand Playbook – which has become the cornerstone of COD’s $100 million dollar brand vision.
The Brand Playbook crystalized a clear strategic plan on how COD is going to reach the $100 million dollar mark.
With a new strategy in place, the next phase was to take COD through our Quantum Catalyst Process.
Quantum Catalyst included a complete overhaul of COD’s brand including their online presence, their event branding, sales pages, internal business processes, and additional sales generating assets.
A ground up redesign of COD’s online presence shows that there is no more important place to drive a unified perception and significantly increase brand authority, trust and revenue than with a brand new Conversionsite.
After overhauling COD’s visual brand image, COD asked Quantum to help with getting their clients better results.
COD clients are required to use several different types of technology platforms to run their businesses. The setup of these systems often become confusing and overwhelming, which can lead to clients giving up out of frustration – significantly impacting the results that COD can deliver for their clients.
Instead of having their clients put these systems together by themselves, COD asked if our technology and marketing experts could provide a “Done For You” service to help with the technology setups.
Because of the complexity and volume of personalization required to keep COD’s clients happy – the Quantum team needed a way to manage all the logistics.
Our solution was to build a custom software platform that has allowed us to deliver the Done For You services to COD clients in record time. Our Done For You service has greatly improved the COD client experience which has led to more repeat sales and clients upgrading to additional programs and services.
The end result is that COD’s clients are no longer hampered with technology and systems roadblocks – which means that COD can deliver better results much easier and faster for their clients. Our Done For You service has significantly impacted COD’s bottom line and fast tracked their $100 Million dollar goal.
(Below are some screen shots of the custom platform we built to manage COD’s Done For You Service)
(Press the play button)
After successfully helping COD establish their new strategy and brand vision, COD asked Quantum to become a more integral part of their ongoing brand expansion.
COD asked the Quantum team to help extend their brand family by delivering creative assets for their mid-tier mastermind – Lion’s Pride. Our team developed logos and additional branding assets.
Our team of skilled artisans showed off their design chops by transforming the COD Leadership team into superheroes for their superhero themed Mastermind called “Master Your Universe.” We created life sized posters that were placed around the event venue to reinforce COD’s brand culture.
After the success of COD’s “Master Your Universe” Event – the COD leadership team was inpired to take the next event to another level with a new theme. The Quantum-COD team worked together to conceptualize the theme of “Find Your Inner Light Warrior”. Drawing inspiration from the movie “Avatar” – our team conceptualized a world where Heart-Centered Light Warriors rule the day. Our customized theme was utilized throughout the event in various visual elements to bolster COD’s brand value.
The Quantum design team was asked to brand COD’s highest level mastermind, Millionaire Alliance, with a new logo that would reinforce a high end experience. The crown on top of the shield creates the letters “MA” (for Millionaire Alliance), and the symbols inside the shield represent fortitude, strength, knowledge, and strategy – four of COD’s main pillars of teaching.
Quantum continues to work with COD to create event swag for their mastermind events which occur several times a year.
Clients On Demand has now been working with Quantum for several years on various branding and internal projects. The foundational trust and authority positioning that Quantum helped COD establish has become the launchpad for COD reaching their goal of 100 million dollars in revenue.
– Russ Ruffino, Founder – Clients On Demand
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