DO IT! MARKETING
DO IT! MARKETING
As the speaking industry’s leading expert and two time National Speakers Association member of the year, you’d think that David Newman’s business was cranking on all cylinders. But because his positioning didn’t reflect properly on his platform, any potential prospects his promotions brought in felt the incongruence, and that incongruence negatively affected his bottom line.
David has a goal of generating 10 million dollars in revenue, but his business was stuck and leaking money. He needed to make changes fast. Within 90 days, Quantum completely turned David’s business around.
Today, his business is experiencing more qualified leads and more sales. David is now poised to take his business past his vision of 10 million dollars.
Quantum Code, which is our in-depth strategic process of business and market analysis, crystalized and differentiated the true essence of Do It! Marketing’s culture, value, voice, positioning, messaging and visual identity.
The result of our intensive strategic work is DO It! Marketing’s Brand Playbook – which has become the cornerstone of David Newman’s 10 million dollar brand vision.
When David Newman came to Quantum, his company was struggling to stay afloat. Revenue and lead flow was inconsistent, new competition was sprouting up day by day, and costs were sky-rockecting.
The problem with the Do It! Marketing brand was very evident from the start – people didn’t trust the brand. The lack of brand trust had an adverse ripple effect on the performance of the entire company.
DO It Marketing’s online presence was the first place we started. Quantum led Do It! Marketing through a complete brand overhaul.
(Before and after images below)
Quantum founder Kulin Shah speaks with the CEO of Do It! Marketing, David Newman, about the exponential growth we were able to help him achieve in less than 90 days.
Listen to David’s take on how to position for optimal growth, how luxury branding improves every aspect of any business, and how to increase bottom line revenue by leveraging a 360 degree approach to building a high-end brand.
As a business owner, the only number that matters is ROI. When David came to Quantum, he was frustrated with “Facebook Ad Experts”, “Million Dollar Masterminds” and “Internet Marketing Gurus” that promised the moon but grossly under delivered.
In a matter of months, we installed our proprietary Quantum Code (Positioning + Platform + Promotion) into David’s business and completely overhauled the Do It! Marketing brand to deliver exponential ROI in record time.
David’s business was experiencing an epidemic of unqualified leads that had no money to afford his high-end coaching programs.
His vision of creating a 10 million dollar+ brand was looking more and more out of reach every day.
Through a series of comprehensive Strategy Calls, our team helped David realize that his inferior positioning in the marketplace was killing his business, and turning that 10 million dollar goal into a pipe dream.
Our team of experts worked with David to reposition his brand to attract only his ideal clients.
Our efforts with repositioning David in his marketplace meant his sales team was spending more time speaking with prospects who were serious buyers, instead of speaking with time wasters and tire-kickers.
The result: David’s business has experienced a 208% increase in qualified leads, and he is now poised to take a quantum leap past the 10 million dollar mark.
David’s business was experiencing an unsustainable increase in no-shows and cancellations. This put tremendous pressure on his sales team to close more sales with less calls.
David’s brand platform was not congruent with his positioning & promotions, which caused a break in trust. This break in trust resulted in a significantly lower enrollment rate.
Our team of experts completely overhauled David’s brand platform to create that critical trust bond that is key to the “objectionless sale”.
The result has been a dramatic decrease in no shows and cancellations.
The math is simple – the more qualified leads that show up “hungry to buy”, the more sales.
The bottom line: A 22% increase in sales
David’s cost per call reached a staggering $657 per call.
At the rate his ad costs were skyrocketing, David was facing a critical decision in his business on whether or not he could afford to scale.
Our team of traffic generation experts took a deep look into David’s promotional efforts and discovered countless positioning & targeting mistakes as well as numerous broken conversion points.
Within a few weeks, our team was able to decrease David’s cost per call from $657 a call, to under $100 a call (an 83% decrease in cost) – while still maintaining the high standard of qualified leads that David needed.
With the decrease in ad cost and increase in more qualified leads, David has regained the confidence needed to scale his business to 10 million dollars and beyond.
The end result: An 83% decrease in overall ad spend, and a very happy client.
It’s never easy talking about the results we deliver. But when a client does the talking for us…we just sit back and listen.
Watch the video as David walks through the conversion and design decisions our team made for the relaunch of his brand, and how our strategies dramatically improved the quality of leads and sales to his business in a matter of weeks.
(Specifically pay attention to what David discusses at around the 4 minute mark – where a legendary marketer praises our work)
IT PAYS TO BE THE BEST.
IT PAYS MORE TO WORK WITH THE BEST.
– David Newman, Founder – Do It! Marketing
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