DATING WITH DIGNITY
DATING WITH DIGNITY
As the speaking industry’s leading expert and two time National Speakers Association member of the year, you’d think that David Newman’s business was cranking on all cylinders. But because his positioning didn’t reflect properly on his platform, any potential prospects his promotions brought in felt the incongruence, and that incongruence negatively affected his bottom line.
David has a goal of generating 10 million dollars in revenue, but his business was stuck and leaking money. He needed to make changes fast. Within 90 days, Quantum completely turned David’s business around.
Today, his business is experiencing more qualified leads and more sales. David is now poised to take his business past his vision of 10 million dollars.
Quantum Code, which is our in-depth strategic process of business and market analysis, crystalized and differentiated the true essence of Do It! Marketing’s culture, value, voice, positioning, messaging and visual identity.
The result of our intensive strategic work is DO It! Marketing’s Brand Playbook – which has become the cornerstone of David Newman’s 10 million dollar brand vision.
When David Newman came to Quantum, his company was struggling to stay afloat. Revenue and lead flow was inconsistent, new competition was sprouting up day by day, and costs were sky-rockecting.
The problem with the Do It! Marketing brand was very evident from the start – people didn’t trust the brand. The lack of brand trust had an adverse ripple effect on the performance of the entire company.
DO It Marketing’s online presence was the first place we started. Quantum led DO It Marketing through a complete brand overhaul.
(Before and after images below)
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After successfully helping COD establish their new strategy and brand vision, COD asked Quantum to become a more integral part of their ongoing brand expansion.
COD asked the Quantum team to help extend their brand family by delivering creative assets for their mid-tier mastermind – Lion’s Pride. Our team developed logos and additional branding assets.
Our team of skilled artisans showed off their design chops by transforming the COD Leadership team into superheroes for their superhero themed Mastermind called “Master Your Universe.” We created life sized posters that were placed around the event venue to reinforce COD’s brand culture.
After the success of COD’s “Master Your Universe” Event – the COD leadership team was inpired to take the next event to another level with a new theme. The Quantum-COD team worked together to conceptualize the theme of “Find Your Inner Light Warrior”. Drawing inspiration from the movie “Avatar” – our team conceptualized a world where Heart-Centered Light Warriors rule the day. Our customized theme was utilized throughout the event in various visual elements to bolster COD’s brand value.
The Quantum design team was asked to brand COD’s highest level mastermind, Millionaire Alliance, with a new logo that would reinforce a high end experience. The crown on top of the shield creates the letters “MA” (for Millionaire Alliance), and the symbols inside the shield represent fortitude, strength, knowledge, and strategy – four of COD’s main pillars of teaching.
Quantum continues to work with COD to create event swag for their mastermind events which occur several times a year.
Clients On Demand has now been working with Quantum for several years on various branding and internal projects. The foundational trust and authority positioning that Quantum helped COD establish has become the launchpad for COD reaching their goal of 100 million dollars in revenue.
– Russ Ruffino, Founder – Clients On Demand
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