8 Week immersive brand experience
Before working with Quantum, COD’s brand was scattered and disjointed. They had limited market trust and authority positioning, and they were struggling to attract the right kind of leads. COD was in need of a complete overhaul of their brand strategy, vision, and visual identity. (Below are some screenshots of COD’s website before working with Quantum)
Quantum Code, which is our in-depth strategic process of business and market analysis, crystalized and differentiated the true essence of COD’s culture, value, voice, positioning, messaging and visual identity.
The result of our intensive strategic work is COD’s Brand Playbook – which is the cornerstone of COD’s $100 million dollar brand vision.
The Brand Playbook allowed COD to have clear strategic plan on how to reach the $100 million dollar mark.
With a new strategy in place, the next phase was to take COD through our Quantum Catalyst Process.
Quantum Catalyst included a complete overhaul of COD’s online presence with a new website, sales pages, and additional online lead generating assets.
A ground up redesign of COD’s online presence shows that there is no more important place to drive a unified perception and significantly increase brand authority, trust and revenue.
(Press the play button)
After successfully helping COD establish their new strategy and brand vision, COD asked Quantum to become a more integral part of their ongoing brand expansion.
COD asked the Quantum team to help extend their brand family by delivering creative assets for their mid-tier mastermind – Lion’s Pride. Our team developed logos and additional branding assets.
Our team of skilled artisans showed off their design chops by transforming the COD Leadership team into superheroes for their superhero themed Mastermind called “Master Your Universe.” We created life sized posters that were placed around the event venue to reinforce COD’s brand culture.
The Quantum design team was asked to brand COD’s highest level mastermind, Millionaire Alliance, with a new logo that would reinforce a high end experience. The crown on top of the shield creates the letters “MA” (for Millionaire Alliance), and the symbols inside the shield represent fortitude, strength, knowledge, and strategy – four of COD’s main pillars of teaching.
Quantum continues to work with COD to create event swag for their mastermind events which occur several times a year.
Clients On Demand has now been working with Quantum for several years on various branding and internal projects. The foundational trust and authority positioning that Quantum helped COD establish has become the launchpad for COD reaching their goal of 100 million dollars in revenue.
– Russ Ruffino, Founder – Clients On Demand